bain and company luxury report 2022

bain and company luxury report 2022

Sales of private yachts and jets grew by 18% at current exchange rates relative to 2021, reaching 26 billion. The luxury markets consumer base is broadening with some 400 million consumers in 2022 expected to expand to 500M by 2030. But despite present and continuing economic challenges, the luxury market continued to perform strongly throughout this year to date, with winners for brands across the board, and positive growth for some 95% of brands, todays report concludes. Bain Warns China Luxury Growth to Further Decelerate in 2022 As China began to crack down on various sectors under the name of common prosperity, growth throughout the second half of 2021. The year of 2021 confirmed Chinas growing importance in luxury, together with a bright evolution for European and American customers. Some countries will finally see some long awaited recoveries: China, Japan and European countries. All markets fared well throughout the year, aided by healthy domestic demand and the return of tourists from the US and Middle East. Meanwhile, the online channels market share is normalizing. In the United States, traditional luxury hubs gradually returned to growth while suburban areas retained their new prominence as a source of luxury sales. Asia (excluding Japan) switched to second position, followed by Europe. Among the rising stars, India stands out; its luxury market could expand to 3.5 times todays size by 2030. In coming years, the spending of Gen Z and Gen Alpha is set to grow some three times faster than for other generations until 2030, making up a third of the market. The start-up world also became a less secure option for innovation talent during this period, with investment size falling and the number of start-up investments dropping 59%, from 14,400 in the last quarter of 2021 . Please enable JavaScript to view the site. PARIS The luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6% between 2022 and 2026. The US and Europe still command the lions share of the market, but Asia (especially China) accelerated as consumer acceptance increased. Between 2017 and 2021, the market size of second-hand luxury ballooned by 27 percent (first-hand luxury only grew by 12 percent over that same period.) When segmented into goods vs. experiences, spending continued to skew to tangible products in 2022. Despite the slow recovery process, however, the demand for experiences to be allowed back is higher than ever. Boosted by a strong market performance across quarters, and despite macro-economic indicators worsening globally, as well as specific challenges in China, the personal luxury sector is set to see the value of its sales jump to 353 billion in 2022, marking an advance of 22% at current exchange rates (or 15% at constant exchange rates) versus the previous year, the study projects. Profit levels that had quickly recovered post-Covid to an average 21% in 2021 have slightly eroded in 2022, down to 19%21%. Photo: Shutterstock Around 21 per cent of global consumer spending on luxury goods in 2021. The top growth drivers are Chinese consumers in China, online channels and younger generations. (Photo by Hollie Adams/Getty Images). In Europe, high-end Asian automakers, particularly Chinese brands, have gained share from local rivals. Interest from high-net-worth individuals continued to rise, reflecting a desire for deeper connections with nature and comfort; designs increasingly reflect these preoccupations, through features such as enlarged stern areas or a preference for explorer yachts able to sail to the remotest areas. Beauty reached 69 billion, up a mere 14%16% on 2021 (but still double its pre-Covid growth rate in 2019). The makeup and fragrances categories led growth. As sales of secondhand goods on online platforms soared, brands are moving to increase their direct control of the market. Two-percent share of market is all that small brands (<200 or $277 million) commanded in 2021. While the industry has benefited from increased prices and a continued shift to higher-margin direct channels, the lower profit levels reflect luxury brands investment in future growth, particularly through increased marketing spending and ambitious transformation programs. Spirits driving maret recovery thanks to growth in local consumers interest for Asian spirits, increasing interest for status spirits and better ability vs ine brands in catering interest of younger generations. Globally the Americas (31% SOM) and China (21% share) will top 2019, up 12% and 3% respectively, but Europe (-10% with 25% share) and Japan (-9% with 7% share) will remain underwater. In addition to exploring the trends impacting the luxury goods market, the report will identify the hundred largest personal luxury goods companies (owned or licensed luxury brands). *I have read thePrivacy Policyand agree to its terms. The studys lead author is Claudia DArpizio, a Bain partner in Milan. Increasing market concentration, yet with high dynamism from rising stars. The coming years will see a further blurring of the boundaries between 'mono-brand' and ecommerce, which will increasingly push brands to take an 'Omnichannel 3.0' approach, enabled and enhanced by new technologies. In 2022, the luxury market generated positive growth for 95% of brands. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, New Bain & Company-backed venture aims to help companies better trace data, achieve sustainability goals, ESG activities correlate to stronger financial performance, reveals new study from Bain & Company and EcoVadis. This reports reveals and describes what they are: China doubling and Americas booming, Europe and Japan are still in recovery mode. Taken together, the study characterizes these trends as the nouvelle vague or new wave of developments for the sector. The global luxury market is projected to grow by 21% in 2022, reaching 1.4 trillion; the personal luxury goods. Bain & Company analyzes for Fondazione Altagamma the market and financial performance of more than 280 leading luxury goods companies and brands. In 2021, the personal luxury market is expected to grow 1 percent compared to 2019 and 29 percent compared to 2020. Download By Bain & Company Scope: Global Mar 13, 2022 Stay ahead in a rapidly changing world. Local Japanese consumption was solid, and the market also benefited from the return of tourists after the country reopened to visitors. The luxury market now appears better equipped to cope with economic turbulence with its consumer base both larger and more concentrated, and customer-centricity and a multi-touchpoint ecosystem set to provide resiliency amid disruptions, the report finds. Federica Levato, Bain & Company's partner and the report's co-author, said: "The speed of future market growth will depend on luxury players' strategic responses to the current crisis and their ability to transform the industry on behalf of the customer.". While the report states, there is still a place for rising stars in the industry, one wonders where? Success online at least partly depends on the amount of advertising dollars pumped into online channels. The coming years will see a further blurring of the boundaries between mono-brand and ecommerce, which will increasingly push brands to take an Omnichannel 3.0 approach, enabled and enhanced by new technologies. LONDON, ENGLAND - DECEMBER 27: A woman holds a Louis Vuitton shopping bag on Clifford Street on [+] December 27, 2021 in London, England. Global Powers of Luxury Goods 2022. Global luxury markets include items and services like personal luxury goods, cars, hospitality, gourmet food & fine dining, fine art, private jets & yachts, and even luxury cruises. A deliberate (and effective) 'elevation strategy' has driven a progressive price increase across the industry (driving around 60% of the 2019-2022 growth) without damaging volume growth. Both LVMH and Kering have seen their luxury goods sales more than double. INTERNATIONAL. Their performance across geographies and product sectors is based on publicly available data for FY2021 (which we define as financial years ending within the 12 months from 1 January to 31 December 2021). Younger generations (Generations Y, Z, and Alpha) will become the biggest buyers of luxury by far, representing 80% of global purchases. The composite luxury goods sales of the Top 5 companies grew by 91% over the five years FY2016-FY2021. The global luxury goods industry overall is projected to achieve a market value of some 1.4 trillion in sales revenue this year, growing by 21% from 2021 (at current exchange rates), according to the latest Bain & Company report with Altagamma, the Italian luxury goods manufacturers' industry association. This is a BETA experience. Opinions expressed by Forbes Contributors are their own. 9 min read. Monobrand websites share grew from 30% in 2019. Consumer expectations for service levels are rising too, with brands embracing direct-to-consumer models to create a more luxurious shopping experience at every stage. Sales growth accelerated to 28%, equivalent to 1.3 times the growth rate for new luxury goods. In contrast, Mainland China lost a little ground, dropping 1% from 2021. Monobrand stores were boosted by the willingness of customers to return to in-person shopping. Luxury hospitality, gourmet food and fine dining, fine art, private jets and yachts will remain below 2019 levels, though up compared to 2020. What will it bring? Luxury Goods: trends and predictions for 2022 (Bain Report). Despite worsening macroeconomic indicators globally and specific challenges in China, the sector performed strongly across quarters, and it is likely to have reached 353 billion in retail sales value in 2022, marking an advance of 22% at current exchange rates (or 15% at constant exchange rates) vs. 2021. The other five key trends identified in the report are: Old continents are still leading, but new markets are surprising. Luxury brands have faced three years of tremendous turbulence and uncertainty, but the industry shows more strength, resilience, and ability to innovate than before. Interestingly enough, the pandemic caused this market to experience its worst dip in history. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Described as the core of the core in the luxury market, personal luxury came roaring back after experiencing a V-shaped recovery. Global Wealth and Luxury Report 2022 March 2022 The pandemic has had an unprecedented impact on ultra-high net worth, high net worth, and affluent populations; their wealth, as well as their spending habits on luxury goods and services. And yet, underneath the topline results are other findings that should give one pause, specifically how the balance of power in the luxury market is now firmly in the hands of the power brands, as Steve Sadove, former CEO of Saks and currently advisor to Mastercard That ratio has come down from 3.4 times in 2018. The analysis notes that, even with a possible global recession next year, the impact on the industry could be different from that of the 2008-2009 global financial crisis. Japan grew by 18% at current exchange rates to 24 billion, finally catching up to its pre-Covid level. Some tourists bounce back over the summer. Department stores experienced faster growth than in previous years, gaining 20%. Within accessories, leather goods grew by 23%25%, far surpassing its pre-Covid levels (up 39%41% compared with 2019). Top 5 Five-year view The composite luxury goods sales of the Top 5 companies grew by 91% over the five years FY2016-FY2021.

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